Olynicks
Wausau 525 Snowmobile Championship
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designing to meet your needs

Concrete, Gravel and Sand

This complete website project was a simple WordPress customization for a very  well-known concrete and aggregate supplier in Northwest Wisconsin. Olynicks has been in business for over 60 years and is still family-owned and operated. They stay true to their business basics and treat every customer like their most important customer.

With a WordPress platform, Olynicks are able to add password protected files for their employees to access right from the website. We can easily add testimonials and awards as needed to keep the website fresh. We’ve greatly improved on their search engine ranking by implementing a few SEO tools and getting their code up to date. Keeping their site fresh will also help with SEO, an often overlooked aspect of owning a website.

In the future, we are planning to add images of each of the aggregate materials Olynicks sell to really make their website a useful sales tool allowing their customers to see what they are buying and better understand what is available.

Posted in Internet, Websites, Work

Ice Oval Event Program

Washington Creek Design could not be more proud to have designed the 68-page full color event program for the Wausau 525 Ice Oval Snowmobile Championship. We were supplied a wonderful selection of photography from the 2012 event to use throughout the piece. In addition, advertisements were supplied by supporters of the event. Thank you Ralph Merwin and the Wausau 525 Group for this opportunity to design!

If you would like to learn more about the Wausau 525, please visit their website.

We apologize, but the PDF file of this book is not available on our website at this time.

Posted in Brochures & Booklets, Print, Work

Conversation Menu

We were approached by a food sales rep who was helping The Fresh Country Aire in Stratford, Wisconsin come up with a menu that fit their unique business. What the owner and his sales rep desired was something humorous, informational and conversation worthy. We all sat down together and talked about the establishment, looked over their current menu and poured over old photos.

Back in the office, we began to look at different style options. Each one vastly different from the other. We knew the menu for The Fresh Country Aire had to be one-of-a-kind. Without a huge list of actual food items, we had LOTS of room to play around with and ended up utilizing a newsletter concept with lots of tidbits of information, historic photos, jokes and of course, their menu. Trying not to lose the menu items was important as was presenting the customer with something new every time they stop for dinner.

Posted in Menus, Print

Undisclosed Email Recipients

It is a pet-peave of ours, sending out a mass email to everyone you know and handing everyone on the list my email address. It started out as a way to get information from a friend about upcoming events and such for a local organization. Then a few of the recipients of those emails started sending messages about their club to their huge list of people, now every has my email address sitting in their inbox waiting for a virus to pop-in and attack everyone in your address book or contact list.

I’m not the only one. Most people are reluctant to give out their email address because they don’t want to get a bunch of unwanted mail. Keep your friends and your customers happy by not distributing their email address to the world.

1. The simplest way of NOT disclosing the addresses of those you are mass emailing is to use the BCC or blind carbon copy field. It’s there. You just have to drop it down to see it.

2. Another option I recommend to my small business clients, who are required by law to keep personal information private, is to use an Email Campaign Manager. Not only is it incredibly simple to send professional looking emails that function on all platforms, it is a surefire solution to maintaining customer privacy. I often use MailChimp.com.

Posted in Articles

Internet Browser Font Pop-Up

There are many, many different internet browsers out there. Internet Explorer, FireFox, Safari, Opera just to name a few. Then there are different versions of each one. Internet Explorer 4, 5, 6, 7, 8, 9….. Every version of every internet browser has differences in the way it reads your website’s html code and in turn, displays your website to you. This is the biggest challenge to us, as your website designer, because the browser version that your visitors have is completely out of our control and we have to rely on bug reporting and cross-browser compatibility testing to make sure you site looks correct across all platforms.

If it were up to us, it would be required by law to update your browser to the latest possible version at all times.

As a client of WCDesign, if you ever notice some awry on your website, please contact us with the problem your are seeing, the browser and browser version you are using, and if possible, a screenshot. We can only fix it if we know about it!

Whenever I want to see the worst case scenario, I look at a website in good-ol’ Internet Explorer 4. Yes. I have kept a jurassic version of this explorer on my old MacBookPro just to see what might happen if someone views your website in this browser. Below are two screenshots with some notes about what is not rendering properly.

 

Temporary Fonts Problem

One question we often hear from people using older versions of Internet Explorer is in regards to a pop-up window that shows up on every webpage asking, “This page uses fonts that need to be temporarily installed. This is usually safe. Do you want to allow these fonts to be downloaded?” What this means is that your website uses a font that isn’t installed on the visitors computer. To view the website the way that the designer intended for it to look with this non-factory font, click “Yes.” To view the website without this special font, click “No.” I will let you make that decision.

You probably want to know why? Well, we can’t explain why we do everything we do, but just be aware, that most designers are obsessed with fonts. Typeface can make or break a piece no matter how savy the text or how beautiful the images. Fonts are important to us and the professional appearance of your website sometimes relies on fonts besides Times New Roman, George, Verdana, Tahoma and Arial. With that said, temporary fonts are to be used lightly as they increase the load time of your site.

If you are okay with allowing temporary fonts on ALL websites, there is a way to enable them and turn off this pop-up in your internet account settings. I suggest you search the topic and learn more about it before committing. I am not an internet security specialist.

Posted in Articles